Branding

We believe in the power of creative ideas, and by developing strategies aimed at creating, growing, and transforming your business, we aim to bring brands to life. We work closely with you to define, write (or re-write), and interpret the story of your brand.

How it works

We develop a firm’s brand in three phases:

Phase 1:
Set Your Brand Strategy

At last, you’ll know what you stand for and see a clear path forward. Behind every great brand is a thoughtful strategy. Using our Growth Algorithm™ and a detailed understanding of your firm, we position you against key competitors and create that hook that will stick in buyers’ minds.

Phase 2:
Establish a New Brand Identity

Your visual brand creates critical impressions in the marketplace. As we design your brand identity, we will consider your positioning, brand architecture and any opportunities in the marketplace to set your firm apart — then tackle your new logo, tagline, stationery and brand style guidelines.

Phase 3:
Build Your Brand Tools

We’ll equip you for the journey ahead. We’ll design and build the sophisticated brand tools you need to take your brand strategy to the marketplace — from a high-performance website to the online and offline collateral you need to communicate your competitive advantage.